We are a brand strategy and co-creation agency.


We believe that by harnessing the power of theatrical improvisation & storytelling you can unearth human truth and creativity. 


We use a pool of extraordinary talent from the world of theatre and storytelling to feed into insight and brand development.




The search for authenticity and truth is central in acting. It is central in research and brand development too.


What do we do?

Building on our experience in qualitative insight, brand development & co-creation, we involve talent such as storytellers, improvisation actors and writers to stretch creative boundaries and uncover new insights.



Innovation, renovation, new concept development, claims

Creative idea exploration, advertising evaluation

brand archtype.png

Telling the story of the brand, brand archetype exploration


Storytelling seminar and workshop

Images: Lightbulbs by pexels.com; Dog bY Young&Rubicam for GRANDOPTICAL; IndianA Jones by Rob Young; Firebird by PXLEYes.com


Léonore created BRAND ACT! with the ambition to shake up the insight scene.


Léonore Saintville

Léonore Saintville is a senior insight and brand strategist, as well as a trained actress and theatre company director.

Before creating Brand Act!, she worked in global insight roles at L’Oréal, Reckitt Benckiser and Unilever, whilst completing a Foundation Diploma at the London School of Dramatic Arts and producing numerous shows with Tamise En Scène, a theatre company she set up in London in 2009.

With a foot in both worlds, she quickly realised the power of theatre as a catalyst to reveal human truth and unleash creativity. 

Born in Paris and educated at the Paris Institute of Political Studies (Sciences Po), Léonore settled in London 10 years ago.



We work with a pool of talent, such as actors, storytellers, writers, designers but also trend specialists, futurologists, sociologists, semioticians and ethnographers to best answer our clients business challenges.



"The storytelling workshop was very inspirational.  It provided the perfect balance of engaging, interactive workshop with simple frameworks and actionable tools and tips. BRAND ACT! understood very well our specific challenges so it felt really tailored for our needs. We are really excited to see us all put this into action now – let the firebird fly!"


Natalie Bloomfield - Europe-North America CMI Manager - Reckitt Benckiser


Over the past 10 years, we have worked for leading brands.




Contact us to discover the BRAND ACT! approach to unlocking truly fresh insights and new ideas